SEO at Scale
Managing SEO performance across 39 websites with inconsistent structure, performance, and editorial workflows.
Employer
Tindle Newspapers
Industries
Publishing / Media
Technical SEO
Site Performance
Crawlability
Indexing
SEO Strategy
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Challenge
Managing SEO performance across 39 regional news websites presented significant challenges. The network faced inconsistencies in site structure, indexing, and performance, limiting visibility across search.
There was a need to:
- Improve crawlability and indexing across multiple domains
- Optimise Core Web Vitals and site performance
- Align SEO strategy with editorial workflows and CMS constraints
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Solution
Led SEO strategy across the network, implementing technical improvements to site structure, crawlability, and performance.
Key actions included:
- optimising Core Web Vitals and page speed
- improving internal linking and indexing structures
- collaborating with CMS providers and stakeholders to deliver scalable changes
- building a centralised SEO resource hub for 200+ journalists
This created a more structured and scalable SEO foundation across all sites.
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Results
- Improved crawlability and indexing across 39 websites
- Enhanced Core Web Vitals and overall site performance
- Standardised SEO best practices across editorial teams
- Increased search visibility across the publishing network